Well, this week I was going to offer my thoughts on the way the Packers played…or more accurately…didn’t play against the not-so-hapless Browns. We should’ve won if for no other reason Cleveland has the ugliest uniforms in the league. I’m not going to go into depth on the game, except to say their kicker doesn’t have any vowels in his name. It’s pronounced Schmidt and spelled SZMYT.
So instead, I’m going to critique the truck commercials. They were all there, Ford, Chevy, Jeep, Ram and I swear they all use the same production company. I mean, when was the last time you threw a huge dusty rooster tail up in the air? Or saved a runaway cow? I’ve produced thousands of commercials in my career, both radio and television. So, attention auto makers! Instead of showing how you can snap suspension systems or fry u-joints, why not market to those who REALLY use trucks.
Show mom taking the gang to hockey or soccer as the kids throw a ton of gear into the back end? Or, have her picking up a week’s worth of groceries at Walmart? What about dad taking the kids to Home Depot for all the wood for their tree house? Or the soon-to-be parents hauling a tree for the front yard of their first house? You know…real life stuff. I’ll never let the wife take her Silverado out to the middle of noplace just to have all the rocks ding up the paint. And I don’t plan to climb any trees with my Jeep anytime soon. Just an observation for Madison Avenue to market to the people who actually buy trucks.
MM